This branding identity was created for a small business rooted in sustainability, nostalgia, and self-expression through secondhand fashion. The business curates vintage clothing with modern relevance, giving new life to old garments while encouraging conscious consumption and personal storytelling through style. Inspired by the character of pre-loved clothing and the aristocratic stature of the shop name, the visual identity blends retro aesthetics with contemporary design sensibilities that stands out in any open market setting,


